Wednesday, 25 January 2012
Eurocrisis and Coca co... hum, Metallica management!
So what is going on the live music market in Europe? We all know that the recorded music revenues are decreasing mostly due to the illegal Internet downloading (-2.7 in UK between 2007 and 2010). "Tours are almost the only way to make money" stated Megadeth drummer Shawn Drover, and the live music is doing really well!
In France the famous festival "Les Vielles Charrues" has seen growing its sales by 34% between 2005-2011 and the development of Heavy Metal festival such as the Hellfest, the Motocultor Festival reflects well this good dynamism. In UK, reports stated the live music industry increased by more than 60% between 2005-2011. Bands revenues are now mostly coming from their tours, and the development of new markets such as South America and more recently Asia should export more and more the Heavy Metal music in the world. However the excellent quality of European festival and the importance of its market should not be ignored by big US bands.
From my point of view, few artist seems to forget that the role of a tour is not only to sell tickets or taking good fees from festivals but to promote the band image to its public and for the love of the music itself...